CNM Branding
- Official Colors
- Official Logos
- Official Fonts
- Web Typography
- Department or School Identifiers
- The CNM Seal
Questions
If you have any questions about branding please contact the Marketing and Communications Office.
Official Colors
The primary colors for CNM branding are as follows:
Navy
PMS: 654 C
PMS: 288 uncoated (spot color)
CMYK: 100/71/10/47
HEX: #003A70
RGB: 0/58/112
Gold
PMS: 7408 C
CMYK: 0/29/100/0
HEX: #F6BE00
RGB: 246/190/0
The following colors are secondary in CNM branding:
Sky Blue (accent)
PMS: 298 C
CMYK: 67/2/0/0
HEX: #41B6E6
RGB: 65/182/230
Orange (accent)
PMS: 166 C
CMYK: 0/76/100/0
HEX: #E35205
RGB: 227/82/5
Magenta (accent)
PMS: 214 C
CMYK: 13/100/36/0
HEX: #E30563
RGB: 227/5/99
Official Logos
The logo is CNM’s primary graphic symbol. Please observe the following when using the CNM logo:
- The official CNM logo must be used on all brochures, flyers, and other publications for internal and external audiences, as well as checks, forms, and signs.
- As with printed logos, all electronic CNM logos have established clear zones of 1/2”. No other type or graphic element should fall within the clear zones.
- Affiliation and partnership logos related to a department’s mission may be used with, but may not overshadow, the CNM logo.
Blue Double Stack
Black Double Stack
Blue Single Line
Black Single Line
Blue Logo Only
Black Logo Only
Blue on Yellow Double Stack
Black on White Single Line
Black on White Logo Only
Official Fonts
The use of novelty and script fonts is discouraged in most instances because they are difficult to read.
CNM’s official fonts for use in publications are:
- Mission Gothic Bold or Black (headlines and sub-heads)
- Mission Gothic Regular or light (body copy)
- Sanchez Semibold (headlines and sub-heads)
- Sanchez Regular (body copy)
If CNM’s official fonts are not available to use, please use:
- Arial (headlines, headers)
- Garamond (body copy)
- Myriad Roman (headlines, headers)
- Times (body copy)
- Times New Roman (body copy)
Web Typography
Headings
The typeface for headers is Sanchez Bold and they are always hex #003A70 (Navy Blue) and font sizes are as follows:
- H1: 45px (used for page titles)
- H2: 31px (sub headings)
- H3: 22px (smaller sub headings)
Links
Link-state colors are as follows:
- Active: navigation blue #0257A6
- Hover: navigation blue with underlined text
- Visited: tinted blue #2B84D6
Logos: Department or School Identifiers
An identifier is created by the marketing design team at the request of a department or school. Departments and offices may use identifiers on stationery, apparel, and other items.
The only acceptable forms of identifiers are:
- The identifier may only feature text below the logo.
- The identifier must follow the appropriate color scheme as shown in the color section.
The CNM Seal
The seal is the most formal institutional identifier. Its use is limited to diplomas, transcripts, and legal documents. Individual offices, schools, and departments may not create seals for their own use.